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Alice Lascelles. That friend, it transpires, was Madonna.
But the fact that the Sexy whatsapp number of Pop was sitting on his velvet sofa less than 12 hours ago is not what Alas is excited about — his besties are all weapons-grade A-listers. Alas is no stranger to high-octane sexy whatsapp number. That spirit of decadence, of hedonistic playfulness, is at the heart of his gin too. With this gin, I wanted to make the evenings desirable again. It would be easy to dismiss Seventy One Gin as just another off-the-peg celebrity drinks brand, but Alas is at pains to stress his involvement in its creation from beginning to end.
Alas has always preferred his gin neat or on the rocks, rather than with a mixer. And he began to wonder if there was a way to create a blend with a richer, rounder profile that was more suited to sipping. In a way I guess I was chasing a sort of idea from my childhood. He began to flesh out a concept for a gin. Then, three years ago, he and his business head Tasso Ferreira met the straight-talking master distiller Stephen Wilson — and the dream started to become a reality. He had so many ideas and gave us so much guidance. And all the way he kept pushing — but he was pushy in a good way!
As a fledgling flavour scientist, Wilson had spent five years working in Grasse, France — the spiritual home of modern perfumery. So he was well acquainted with the language of scent. They take it, they research it, they distil it and they create an absolute, an essence. And then they bring an artist into the mix — the perfumer — who looks at all those notes and composes a perfume. We wanted to do it like that. Alas and Ferreira started by constructing a backbone of traditional gin botanicals — juniper, coriander, angelic and lemon — which they then layered up with grapefruit peel, earthy wild ivy from Albania, Damask roses and a hint of bitter Ecuadorian cinchona.
The final, sensual flourish was the addition of Queen of the Night.
Not every botanical they tried made the cut. That time in cask gives the gin depth and warmth, as well as its amber colour. Last but not least, they spike the gin with Ecuadorian Guayusa tea leaves to give the whole thing a caffeinated lift. His verdict? Aesthetically, Seventy One Gin is a real statement piece. The octagonal, deco-style glass bottle — deed by Alas — looms over the table like an outsized scent flacon or decanter. And it weighs a tonne. The first run of the gin will be 3, bottles, a quantity that someone with 1.
In the long run, Alas hopes to use the brand as a fundraising platform for up-and-coming artists. For now, though, he is focused on getting the gin into the hands of his friends, and behind his favourite bars. Manage cookies. We have the first taste. Alice Lascelles July 10, Reuse this content opens in new window Comments Jump to comments section. Promoted Content. Close drawer menu Financial Times International Edition.
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